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Bethel University Center for Travel Studies Offers Disney Institute Program

7/15/2011
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The Bethel University Center for Travel Studies is offering a Disney Institute travel study opportunity Aug. 28-Sept. 2 at Walt Disney World’s Disney Institute in Orlando, Fla.
     “This will be an inside view of one of the most highly respected and profitable corporations around the globe,” said John Hall, Director of Bethel’s Center for Travel Studies. “Participants in this program will spend Monday, Wednesday and Friday morning in classes led by Disney Institute Professional Susan Pearsall. And on Tuesday and Thursday, armed with inside information about how Disney operates, participants will spend time in any of the Disney parks enjoying the experience and watching to see how well Disney cast members deliver the magic.”
     Hall said the travel study opportunity is intensive and indepth and will cover quality service, people management, leadership excellence, the art of inspiring creativity and brand loyalty.
     “Participants will get to uncover some of the secrets behind the Disney service culture and processes,” Hall said. “They will also explore the culture and principles behind the highly successful Disney method of people management and will learn about the Disney Leadership Excellence Model as well as Disney’s methods for optimizing creativity and for maintaining brand loyalty.”
     The program cost is $3,990 and includes programming at the Disney Institute, three hours of course credit from Bethel University, lodging at Walt Disney World’s Board Walk Resort, a 5-day park-hopper pass and meals during the programmed meetings.
     “The Bethel course will require some advance reading and written assignments, which will be due after the trip is completed,” said Hall. “The course may be taken for elective credit at the graduate or undergraduate level, and participants are welcome to bring family and guests who can enjoy exploring the parks on their own while participants are in sessions. Actually, anyone is welcome to participate even if that person doesn’t need course credit.”
     For more information about the Disney Institute travel study opportunity, contact John Hall at 731-513-0230 or at hallj@bethelu.edu.