Purpose of Position and Scope of Responsibility: Under the general direction of the Director of Recruitment (hereinafter “Director”), the Recruiter reports and is accountable to the Director; through use of prior experiences, discretion, and independent judgment, Recruiter is primarily responsible for designing and implementing strategies to meet or exceed recruitment of student goals set by the University; plans and oversees operational and administrative activities; and works with representatives of other University departments to accommodate needs, to generate support, and to ensure effectiveness of the recruitment process to support the mission of the University, policies and procedures of the administration, and directives of the Board of Trustees. Incumbents are subject to callback as deemed necessary.
In coordination with the Director, the Recruiter is responsible for establishing and administering programs for targeting, recruiting, and retention of students in graduate and/or undergraduate programs; for developing programs and marketing materials; and for visiting and making presentations to schools and other groups and/or individuals to carry out the following responsibilities:
1)Provides career and academic counseling, planning, and advising to potential students; assists students with completion of applications; and coordinates applications for financial assistance;
2)Participates in the development of student recruitment and retention plans, strategies, and written materials;
3)Composes a strengths, weaknesses, opportunities, threats (SWOT) analysis of his/her territorial competitors, opportunities, and best practices to effectively recruit within the assigned territory or for the assigned program; communicates same to the Director for incorporation into the overall marketing strategy;
4)Visits schools, colleges, places of employment, career fairs, etc., to meet with and speak to prospective students, whether groups or individuals; meets with school counselors, human resource offices, etc., to promote outreach activities; coordinates community workshops and retreats; arranges visits with prospective students;
5)Conducts interviews to assess student needs, goals, and major choices;
6)Serves as a liaison to develop partnerships between the University and schools, colleges, Cumberland Presbyterian Churches, and places of employment throughout the state and surrounding states;
7)Assists in organizing programs and events designed to promote community awareness of opportunities, services, and the University mission;
8)Creates and maintains a database of prospective and current students and/or potential degree candidates;
9)Creates and distributes resource materials for student recruitment and retention programs; develops mentorship programs; analyzes trends in recruitment and retention programs; and develops strategies for program evaluation;
10)Prepares reports and proposals; performs follow-up activities and responds to inquiries from students, contacts, and interviews;
11)Participates in the development of operating goals and objectives for the College; recommends, implements, and administers methods and procedures to enhance operations
Minumum Qualifications: Associate’s degree in education, business, or related field of study or equivalent experience; must be a self-starter; must be able to perform without direct supervision; must be accountable; must be able to analyze success/failures and basic percentages to set self-goals and objectives; ability to develop and deliver presentations; ability to communicate effectively, both orally and in writing; ability to gather data, compile information, and prepare reports; skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures; ability to develop, plan, and implement short- and long-range goals; knowledge of student recruitment and retention issues; ability to plan and evaluate programs; ability to analyze course prerequisites, certification, and/or curriculum/graduation requirements; organizing and coordinating skills; skill in the configuration and use of computerized database programs; and ability to work effectively with diverse populations. 1 – 3 years’ experience in customer service, sales, and/or similar field is also required.