Bethel University’s Associate of Arts in Customer Relationship Management provides students with a foundational understanding of the strategies and practices that drive customer satisfaction and loyalty in today’s competitive business environment. Offered entirely online, the 60-credit-hour program equips students with skills in communication, service leadership, retail operations, and business professionalism—ideal for those beginning careers in sales, service management, or retail operations, or continuing toward a bachelor’s degree.

As a CRM associate student at Bethel, you will:

• Learn foundational business principles through Concepts to Business and gain confidence navigating online learning with Online Success in Professional Studies.

• Understand the dynamics of teamwork and leadership through Introduction to Group Dynamics, building essential interpersonal and communication skills.

• Explore retail strategy and operations in Introduction to Retailing, focusing on the principles that drive customer engagement and profitability.
  

• Build strong customer service competencies through Introduction to Customer Service and Leadership in Customer Service, including managing expectations and difficult interactions.
  

• Apply your learning in a capstone-style course, Professionalism in Customer Service, where you’ll explore customer relationship strategies with an emphasis on efficiency and value creation.
  

• Enhance digital and professional communication with core courses in computer information systems and communications.

Customer Service Supervisor

Lead teams that respond to customer inquiries, resolve issues, and ensure satisfaction. Supervisors monitor performance metrics and implement service improvement strategies.

• Typical Education: High school diploma or associate degree
• Median Salary: $61,540 (for first-line supervisors of office support)
• Job Outlook: 3% growth (2023–2033)

Sales Support Specialist

Assist sales teams by managing customer accounts, tracking orders, and resolving service issues. These roles are key in building long-term customer relationships.

• Typical Education: Associate or bachelor’s degree in business or CRM
• Median Salary: $58,860 (estimated for sales support)
• Job Outlook: Stable demand across industries

CRM Software Coordinator

Maintain and update customer relationship management systems, track interactions, and generate reports for marketing and sales teams. Often work with platforms like Salesforce or HubSpot.

• Typical Education: Associate degree + CRM software certification
• Median Salary: $63,000 (varies by platform and industry)
• Job Outlook: Strong demand with digital transformation in business

Call Center Quality Analyst

Monitor and evaluate customer interactions to ensure quality, compliance, and satisfaction. Analysts provide feedback to improve communication and service delivery.

• Typical Education: Associate degree
• Median Salary: $50,580 (customer service representatives; analysts may earn more)
• Job Outlook: 3% growth (2023–2033)