Why Choose the Associate of Arts in Customer Relationship Management at Bethel University?
Behind every loyal customer is someone who knew how to earn that trust. This fully online associate degree trains you to be that person, with focused coursework in customer service, retailing, leadership, and the people skills that keep clients coming back. In 60 hours, you gain a credential built specifically for the customer-facing roles that businesses depend on.
It is a practical, career-ready degree designed for the way you live. The online format lets you study around work and family, and the curriculum moves quickly into the skills you can use right away, from handling difficult customers to leading a service team. When you finish, you can step into the workforce or continue toward a bachelor's degree at Bethel.
What You’ll Learn
In this program, you will learn:
- The fundamentals of customer service, including handling difficult customers and managing expectations
- Leadership skills for the service industry, including interpersonal relationships and team building
- An applied approach to managing customer relationships for maximum profitability and efficiency
- A working knowledge of retail principles, concepts, and operations
- An understanding of group dynamics, communication, decision-making, and conflict resolution
- A broad survey of business, from entrepreneurship and marketing to law and financial management
Courses You'll Take
These are the core courses that define the major:
CRM 1200, Introduction to Retailing
CRM 2000, Introduction to Customer Service
CRM 2100, Leadership in Customer Service
CRM 2500, Professionalism in Customer Service
MOD 1500, Introduction to Group Dynamics
BUS 1150, Concepts of Business
Career Possibilities
Customer Service Representative
Serves as the main point of contact for customers, answering questions and resolving issues to keep clients satisfied.
Customer Service Team Lead
Guides and supports a team of service representatives, setting the tone for quality and consistency in customer care.
Retail Associate
Assists customers, manages transactions, and supports the daily operations of a retail store.
Retail Manager
Oversees staff, inventory, and sales in a retail setting, working to deliver strong customer experiences and meet goals.
Client Relations Coordinator
Manages ongoing relationships with clients, working to strengthen satisfaction, loyalty, and retention.
Call Center Supervisor
Leads a team of service or sales agents, monitoring performance and ensuring customers receive consistent support.
Sales Associate
Connects customers with the right products or services and works to build relationships that drive repeat business.
Guest Services Representative
Provides front-line hospitality and support, helping guests or customers feel welcomed and well cared for.
This degree also provides a strong foundation for continuing into a bachelor's program in business or a related field.
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