Bethel University’s Bachelor of Science in Customer Relationship Management prepares students to lead in today’s experience-driven economy by focusing on customer satisfaction, loyalty, and service strategy. This fully online program emphasizes the management of customer interactions across service sectors, integrating skills in leadership, communication, marketing, and service innovation. Students graduate equipped to influence how organizations attract, retain, and grow customer relationships in competitive markets.

As a CRM major at Bethel, you will:

• Understand the foundations of customer service, including communication strategies, service recovery, and expectation management through courses such as Customer Service and Leadership in Customer Service.

• Apply relationship marketing principles to build customer loyalty and retention using CRM technologies and data-informed decision-making.

• Master service-focused marketing strategies through Services Marketing and Services Management, where you’ll learn to enhance customer experience and brand value in service-based industries.
  

• Gain insight into consumer behavior and data with coursework in Consumers and Marketing and Customer Relationship Management, integrating psychological, technological, and strategic approaches.
  

• Develop strong organizational and interpersonal skills, including group dynamics, leadership, and team building to manage internal and external stakeholder relationships effectively.
  

• Create professional service plans and manage applied projects in capstone-level experiences focused on professionalism and service delivery performance.
  

• Prepare for dynamic careers in retail management, hospitality, call center operations, account management, or customer experience strategy.

CRM Manager

Design and implement customer relationship strategies using CRM platforms like Salesforce or HubSpot. Responsibilities include analyzing customer data, managing loyalty programs, and improving customer retention.

• Typical Education: Bachelor’s degree in CRM, marketing, or business analytics
• Median Salary: $91,000 (estimate; varies by industry and company size)
• Job Outlook: Strong growth due to increasing demand for customer insights and automation

Digital Marketing Analyst

Use CRM data to analyze customer behavior, measure campaign performance, and guide marketing strategy. Analysts help optimize the customer journey across digital platforms.

• Typical Education: Bachelor’s degree in marketing, business, or data analytics
• Median Salary: $78,880
• Job Outlook: 11% growth (2023–2033)

Sales Account Executive

Manage relationships with business clients, close deals, and meet revenue goals. Executives often use CRM tools to track leads, pipeline, and client interactions.

• Typical Education: Bachelor’s degree in business or related field
• Median Salary: $78,580
• Job Outlook: 5% growth (2023–2033)

Customer Experience (CX) Strategist

Oversee the full customer journey, ensuring consistency and satisfaction across touchpoints. CX strategists use CRM insights to shape service delivery, improve product design, and elevate brand loyalty.

• Typical Education: Bachelor’s degree in business, marketing, or UX
• Median Salary: $85,000 (estimated; varies by company size and role)
• Job Outlook: Growing demand as companies invest in user-centered strategy