Why Choose Customer Relationship Management at Bethel University?
Customers are the heart of every business, and the people who know how to win and keep them are always in demand. This fully online bachelor's degree builds that expertise, combining a strong management foundation with focused study in customer service, services management, and services marketing. It is designed for adults ready to advance into leadership roles centered on the customer experience.
The program is built for the way working professionals live. Offered fully online through the College of Professional Studies, it lets you keep working while you earn your degree one course at a time, and every course connects to the real work of serving customers and leading service teams. You will learn from faculty who understand adult learners, turning your experience into a credential that moves your career forward.
What You’ll Learn
In this program, you will learn:
- A command of the core managerial functions of planning, organizing, leading, and controlling
- An applied understanding of customer relationship management, including relationship marketing and loyalty
- The tips, techniques, and strategies for successful customer service across situations and organizations
- Skill in services management, including service operations, competitive strategy, and the customer experience
- A knowledge of services marketing and how to build customer-centered marketing plans
- Managerial accounting, organizational theory, and organizational analysis skills
- A working knowledge of business economics, strategic management, and human resources
- Insight into consumer behavior and how it shapes marketing strategy
- An understanding of how information systems connect people and technology in an organization
Courses You'll Take
These are the core courses that define the major:
CRM 3500, Customer Relationship Management
CRM 3800, Customer Service
CRM 4200, Services Management
CRM 4600, Services Marketing
OL 3100, Management
OL 3210, Principles of Managerial Accounting
OL 3225, Survey of Marketing
OL 3230, Organizational Theory
OL 3390, Organizational Analysis
OL 4000, Understanding the Economics of Business
OL 4240, Strategic Management
OL 4245, Human Resources
OL 4300, Consumers and Marketing
OL 3360, Managing Information Systems
Career Possibilities
Customer Relationship Manager
Builds and maintains client relationships, working to improve satisfaction, loyalty, and long-term retention.
Customer Experience Manager
Oversees and improves the full experience customers have with an organization across every touchpoint.
Client Services Director
Leads the teams and strategies that serve and retain an organization's clients.
Customer Success Manager
Works to ensure customers achieve their goals with a product or service, driving retention and growth.
Service Operations Manager
Manages the operations that deliver a service, balancing efficiency, quality, and the customer experience.
Account Manager
Manages ongoing relationships with key accounts, serving as their main point of contact and advocate.
Marketing Manager
Develops and directs marketing strategy, including customer-centered campaigns for service businesses.
Call Center or Support Operations Manager
Leads customer support teams and the systems that keep service consistent and effective.
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