The Business Management major at Bethel provides a well-rounded business education that prepares students to contribute immediately upon graduation. Coursework spans core business disciplines while emphasizing critical thinking, communication, and applied problem-solving.

As a Business Management student at Bethel, you will:

• Develop a strong foundation in business strategy, learning how organizations set goals, compete in markets, and sustain long-term growth.

• Study marketing principles and consumer behavior, exploring how businesses identify, reach, and retain their customers.

• Examine leadership theories and management practices, preparing you to motivate teams and navigate complex organizational dynamics.

• Explore human behavior in organizations, including topics such as motivation, group dynamics, conflict resolution, and organizational culture.

• Gain exposure to financial management and accounting fundamentals, building the literacy needed to analyze business performance.

• Apply ethical frameworks to real-world business decisions, developing the judgment to lead with integrity in diverse professional settings.

• Engage in applied learning experiences that connect classroom concepts to authentic business challenges and professional practice.

Students gain insight from real-world experiences that complement academic coursework, bridging the gap between the classroom and the workplace.

A Bachelor of Science in Business Management from Bethel University opens doors across a wide range of industries, from small businesses and nonprofits to corporations and government agencies.

Business Manager / General Manager

Oversee day-to-day operations of a business or department, manage staff, coordinate resources, and drive performance toward organizational goals.

• Typical education: Bachelor’s in business or management
• Median salary: $136,110
• Job outlook: 5% growth (2023–2033)

Marketing Specialist

Plan and execute marketing campaigns, conduct market research, manage social media and content strategy, and analyze performance data to support business growth.

• Typical education: Bachelor’s in marketing or business
• Median salary: $72,530
• Job outlook: 8% growth (2023–2033)

Human Resources Specialist

Recruit and onboard employees, administer benefits, handle employee relations, and support organizational development and compliance efforts.

• Typical education: Bachelor’s in HR, business, or related field
• Median salary: $67,650
• Job outlook: 8% growth (2023–2033)

Sales Manager

Lead sales teams, set revenue targets, develop client relationships, and design strategies to expand market share and meet business objectives.

• Typical education: Bachelor’s in business or related field
• Median salary: $130,600
• Job outlook: 4% growth (2023–2033)