Why Choose Business Management at Bethel University?
This fully online degree is built for working adults who are ready to finish what they started or step into leadership without stepping away from their lives. You earn your Bachelor of Science one focused course at a time, in a flexible online format designed around a busy schedule, so the demands of a job, a family, and your education can finally coexist.
What sets this program apart is how quickly it pays off. Every course centers on the realities of managing people, money, and operations, which means the concepts you study on a given evening can show up in your work the very next day. You will be taught by faculty who understand adult learners and meet you where you are, helping you turn years of experience into a credential that opens doors.
What You’ll Learn
In this program, you will learn:
- A command of the core managerial functions of planning, organizing, leading, and controlling
- Managerial accounting skills, including cost-volume-profit analysis, costing, and budgeting
- Marketing fundamentals built around the four P's of product, price, promotion, and place
- An understanding of organizational theory and how to structure organizations for efficiency
- The ability to analyze and diagnose real organizational problems and respond to them systematically
- A working knowledge of business economics and the tools to analyze economic problems
- Strategic management skills for developing and deploying strategy that drives organizational success
- Human resource expertise across recruitment, selection, development, retention, and compensation
- An understanding of how information systems connect hardware, software, and people in an organization
- Insight into consumer behavior and how it shapes marketing strategy
- A foundation in business statistics and the ethical principles that guide sound business conduct
Courses You'll Take
These are the core business courses that define the major:
OL 3100, Management
OL 3210, Principles of Managerial Accounting
OL 3225, Survey of Marketing
OL 3230, Organizational Theory
OL 3240, Business Statistics
OL 3245, Business Ethics
OL 3360, Managing Information Systems
OL 3390, Organizational Analysis
OL 4000, Understanding the Economics of Business
OL 4240, Strategic Management
OL 4245, Human Resources
OL 4300, Consumers and Marketing
CRM 3500, Customer Relationship Management
Career Possibilities
Business Manager
Oversees daily operations, coordinates staff and resources, and works to meet an organization's goals.
Operations Manager
Manages the processes that deliver a company's goods or services, with a focus on efficiency, quality, and cost.
Human Resources Manager
Leads hiring, training, compensation, and employee relations while supporting an organization's people strategy.
Project Manager
Plans and leads projects from start to finish, managing timelines, budgets, teams, and stakeholder expectations.
Marketing Manager
Develops and directs marketing strategy, including promotion, positioning, and campaigns that reach target audiences.
Customer Relationship Manager
Builds and maintains client relationships, working to improve satisfaction, loyalty, and long-term retention.
Management Analyst
Studies how an organization operates and recommends ways to improve efficiency and reduce costs.
Operations Supervisor
Leads a team or department day to day, coordinating workflow, staffing, and performance.
Entrepreneur
Starts and runs a business, applying management, marketing, finance, and strategy skills to build a venture.
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