Web Specialist

Purpose of Position and Scope of Responsibility:

The Web Specialist supports Bethel University’s marketing and communications strategy by focusing on web design and development within the University’s content management system (CMS). This position ensures the University website is visually engaging, user-friendly, accessible, and aligned with Bethel’s brand and enrollment goals.

As a key member of the University Marketing & Communications team,and reporting directly to the Director of University Marketing & Communications, the Web Specialist builds and maintains web content, applies user experience (UX) and user interface (UI) design principles, and collaborates with campus partners to deliver a high-quality online presence. This role also supports technical CMS maintenance, contributes to digital campaigns, and develops HTML email templates within the University’s CRM system.

Responsible for 1 shift, 8 hours/day, 5 days/week. Incumbents are subject to callback as deemed necessary.

Principal Accountabilities/Responsibilities:

Website Management and Maintenance

• Maintain and update the University’s CMS, including regular content updates and platform maintenance.
• Manage CMS platform updates and version control using GitHub.
• Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives.
• Collaborate with campus departments to evaluate and improve web content and site architecture.

Web Design and Development

• Apply UX and UI design principles to improve website usability and functionality.
• Create and edit design templates using Twig within the CMS.
• Contribute full-stack web development skills to support both front-end design and limited back-end integration needs.
• Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives.

Email and Digital Content

• Build responsive HTML templates for email campaigns within the University’s CRM system.
• Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications.
• Support digital advertising, landing pages, and other online content as needed.

Optimization and Analytics

• Use web analytics tools to monitor site performance, track engagement, and provide actionable insights.
• Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits.
• Recommend enhancements to improve navigation, accessibility, and user experience.

Collaboration and Support

• Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns.
• Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling.
• Provide guidance and training to campus partners contributing to the University website.

Perform related accountabilities/responsibilities as required or directed.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.